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Blackset Race 24 700c Wheel Set

Our lightest BSR wheel set at 1388 grams!

Was: $499.99
Now: $399.99
Blackset Race 26 700c Wheel Set

Our widest BSR rim!

Blackset Race 28 700c Wheel Set

The trifecta! Semi-Aero rim, 11 speed and Tubeless

Blackset Race 30 700c Wheel Set

The trifecta! Aero rim, 11 speed and Tubeless

Pure Aero 700c Wheel Set 1600g

The Pure Aero is a very aerodynamic race wheel set designed for cadence races and mashers looking for a set that won't flex under power.

PURE Race 700c Wheel Set 1540g

The Pure Race is our most balanced race day wheel set.

Pure Tour Shimano 105 700c Wheel Set

The Pure Tour is the strongest wheel set currently on the market.

Pure CXDisc28 Pure D400 CX/Road/Hybrid disc
Was: $599.00 - $674.00
Now: $349.99 - $424.99
Pure CXDisc22 Pure D400 CX/Road/Hybrid Convertible disc
Was: $499.00 - $519.00
Now: $299.99 - $319.99
Pure Commuter Shimano Claris 700c Wheel Set

The Pure Commuter is designed with strength and performance in mind.

Stan's Grail

The Stan's Grail rim is one of the most recognized rims in CX/Road Disc

$459.99 - $594.99
WTB Frequency i19 CX Team

The WTB Frequency rim utilizes i-beam technology for unmatched stiffness.

$399.99 - $534.99
Mavic CXP22 Shimano Claris 700c Wheel Set

This wheel set proves that you don’t need to spend a ton of money to have really great, smooth rolling road wheels...

Mavic Open Pro Shimano Ultegra 11 Spd Wheel Set

A low profile reliable wheelset great for training and every day commuting. The Mavic Open Pro is one of the most purchased rims for custom builds.

$379.99 - $479.99
Mavic CXP33 Shimano 105 Wheel Set

A very strong training wheel set.

$299.99 - $409.99
Mavic Open Sport Shimano 105 Wheel Set

The Mavic Open Sport is a great choice for any one looking for a reliable set of comfortable, mid weight training commuter wheels.

$199.00 - $219.00
Mavic Reflex CD Ultegra Tubular Wheel Set

The Mavic Reflex is one of Mavic's lightest options for tubular rims. Perfect for Cyclocross riders that are looking for that Mavic name.

$299.00 - $709.00
Mavic A119 Road Shimano Claris 700c Wheel Set

The Mavic A119 is a reliable commuter that's light on the pocket book.

Mavic A319 Road Shimano 105 700c Wheel Set

Mavic's strongest rim. Great for heavy riders and longevity in a commuter.

$349.00 - $369.00
PURE Race 650c Wheel Set 1355g*

The Pure Race 650c is fast, light weight, and extremely strong.  With 64 Sapim double butted spokes and alloy nipples, tThese wheels may be overbuilt for race day, but at approximately 1355g for a 27mm tall rim profile, you're still ahead of the pack.

$349.00 - $389.00
Pure Podium Tubular SL 1370g 700c Wheel Set

Pure Podium Tubular - 1370g using 64 spokes makes this one of the fastest, strongest tubular sets anywhere.

Mavic Open Pro Black Ultegra 8/9/10/11 spd 650c

Mavic OpenPro is one of the most ridden and trusted rims in custom building. Every one should have a backup set of Mavic OpenPros if it is not your main set already.

Pure 27" Road wheels