> Road > Everyday Fitness

Wheels in this category represent an optimal balance between light weight components, wheel strength, and overall value.  We build all of our wheels in house, and thus can mix and match components specifically to achieve such balance.  Mavic CXP33 and Open Pro rims are some of the best road welded rims in the world.  The Pure Race and Aero wheel sets offer world class quality; out of all the wheels in this category, push the performace envelope even closer to our Pro Racing wheel sets.  Please don't hesitate to Contact Us, we're happy to offer our insight as to which wheel set might best serve your needs.

PURE Race 700c Wheel Set 1540g

The Pure Race is our most balanced race day wheel set.

Was: $449.99 - $499.99
Now: $349.99 - $399.99
Specials
Mavic Open Pro Shimano 105/Ultegra/Dura-Ace Wheel Set

A low profile reliable wheelset great for training and every day commuting. The Mavic Open Pro is one of the most purchased rims for custom builds.

$299.99 - $499.99
Pure Aero 700c Wheel Set 1600g

The Pure Aero is a very aerodynamic race wheel set designed for cadence races and mashers looking for a set that won't flex under power.

Was: $349.99
Now: $249.99
Specials
Mavic CXP33 Shimano 105 Wheel Set

A very strong training wheel set.

$249.99 - $359.99
Mavic Open Sport Shimano 105 Wheel Set

The Mavic Open Sport is a great choice for any one looking for a reliable set of comfortable, mid weight training commuter wheels.

$199.00 - $219.00