PURE Race 700c Wheel Set 1540g

$399.99 - $409.99
SKU: 11100
MSRP: $595.00
Cassette Type:
Logo Color:
Rim Tape:


  • Description
  • FAQ's

The Bicycle Wheel Warehouse Pure Race wheel set draws its inspiration from an intellectual consideration of intended use and functionality.  This approach differs markedly from the typical, “this is the lightest wheel set you can buy” mind set.  This consideration focuses on the superlative Pure Race rim's tapered 27mm x 19mm profile (HxW), which combined with the fact that at 430g weighs less than any Mavic clincher aluminum rim we can buy, makes this one of the best clincher options available, period.  Given this rim's impressive strength, wheel "stiffness" concerns are mitigated; your toughest decision will be to select which build level interests you most.

The sealed bearing front hub is ultra light, about 71g. 

The rear sealed bearing cassette hub is also exceptionally light, at 241g, and features an advanced aluminum alloy hub shell, axle, and freehub design.

The front wheel is built with 20 spokes that are radially laced, the rear uses 28 spokes laced three cross on both the drive and non-drive sides.  In an effort to preserve lateral stiffness and overall wheel longevity, we resisted the temptation to build this wheel set with fewer spokes.  We believe this combination of 24 in front and 28 for the rear wheel offers the best combination between weight savings and durability.

In sum, the Pure Race wheel set is focused specifically for speed through the reduction of rotational weight at every level, but does not sacrifice practicality.  The Pure Race rim offers a robust starting point to serve as a rigid platform in which to build an exceptional wheel set.  Please feel free to take a closer look.

Brief: Road Race wheel set 700C
Rim: Bicycle Wheel Warehouse Pure Race® 700c black, welded joint, CNC sides, 24 hole front, 28 hole rear, 27mm tall, 19mm wide, 14mm inner, presta valve.  Velox 16mm cloth rim tape included, but not installed.
Hub Front: Pure R70, 20 holes, black, (two sealed bearings), 71g
Hub Rear: Pure R241 road cassette Shimano & Sram 8/9/10 speed compatible, 28 holes, black. (four sealed bearings, 3x2 pawl free-hub engagement), 241g
Spokes / Nipples: DT Swiss Competition double butted black 2.0/1.8mm stainless spokes with silver alloy nipples
Valve Type: Presta
Tire Sizes: 700 x 20 - 700 x 32
Wheel Wgts (approx.): Front = 665g, Rear = 875g, Set = 1540g

* All listed weights are based on an approximate average, actual weights may vary

** Not recommended for riders over 205 lbs


  1. Is Qty 1 the price for one wheel or the wheel set?
    Qty 1 = 1 wheel set, the price includes the front wheel, the rear wheel, and QR levers if applicable (Ex: QR hubs, Thru Axle hubs do not come with QR levers)
  2. How long does it take to ship once I place my order?
    Each wheel set is custom built by us, by hand, and usually takes us 2 - 3 business days after an order is received. Wheel sets with CX-Ray spokes sometimes take an additional 1 - 2 days to ship.
  3. How do I buy extra spokes incase one breaks?
    We have yet to make a priority to sell extra spokes. We very rarely, (emphasis on rare) hear of an issue regarding a need to replace a broken spoke. We insist on using the best rims, hubs, spokes, and nipples. Combined with exemplary built wheels, means that they really aren't needed. We are considering making them available for sale however; we are frequently contacted by riders looking for a spoke solution for wheel sets that originally came with their bike.
  4. What else do I need to make these work?
    That varies, but in most cases, you will still need to install a rim strip or rim tape, the tire and inner tube(s). You will also need to install your cassette on your rear wheel. We recommend this work to be performed by an experienced / professional bicycle mechanic, specialized tools are needed, and it is recommended that proper bike function is inspected everytime you change bicycle components/wheels.

    We do not recommend that said bicycle mechanic "takes a look" at the wheels to "touch them up". Invariably, wheel truing equipment available to bike shops is not capable of indicating tolerance measurements equal to our equipment. Any "touch ups" at the shop level will be greater/and therefor less precise, than the truing adjustments we make when we build your wheels. Visual Cues that a wheel needs "touching up" are frequently misleading, rim seams, rim labels, tires/tubes, even the manner in which a wheel is positioined in a bike frame can all manifest into a visual cue that makes the rim appear out of true. Aside from needing tires, a cassette, etc. your wheels will be ready to ride out of the box.
  5. Why are your wheels so inexpensive?
    Simple, low overhead. Our wheel set pricing is not pumped up to pay for expensive team/rider sponsorships, nor huge advertising campaigns. We don't have to recover hundreds of thousands of dollars built into the cost of each wheel set in order to recover from such types of expenses. Repeat customers and word-of-mouth lends to the bulk of our sales. Forum discussions and blogs also contributes heavily.  We frequently receive emails from our customers indicating extreme approval of their new wheels, and the associated savings they enjoyed from making their purchase with Bicycle Wheel Warehouse.